- Our Story
We build your vision
before you create
VFM is a creative director led educational platform built for creators who want to be that 1%, just by starting with UI what they have.
The Origin
From just an iphone to a company working across 50+ brands.
VFM didn’t start as a content business. It started as a film production company, Unnaggi Films, delivering quality work to clients across India and Canada. The education platform came later, because creators kept reaching out to me with the same question: “How do I actually learn this?”
The answer became VFM. Everything taught here comes from production experience, not theory.
- 2019
Unnaggi Films Founded
Sanchit Arora starts directing and producing commercial and narrative film content in India.
- 2021
Expansion to Canada
- 2023
VFM Platform Launches
- Now
Growing Creator Community
Sanchit Arora
Founder & Director, VFM
Director, Unnaggi Films
Vancouver, BC
What We Stand For
Six things that guide every decision we make.
01
Production-first teaching
Everything taught at VFM comes from real sets, real clients, and real deliverables, not a curriculum written in theory.
02
Tools you already own
We teach cinematic technique on iPhones because the best camera is the one in your hand. No gear gatekeeping here.
03
Specificity over breadth
VFM does not try to teach everything. Each program goes deep on one thing so you walk away with a real skill, not a surface-level overview.
04
Visual thinking first
Before you learn a setting or a technique, you learn to see. How light works. How composition directs attention. How a frame tells a story.
05
Limited access, on purpose
Mentorship is capped at four slots per month. Not as scarcity marketing, but because real feedback takes real time and attention.
06
Cross-cultural perspective
Having worked across India and Canada, VFM brings a visual sensibility shaped by two distinct creative cultures, not one market.
Built for creators
By creators
Whether you’re filming your first reel or building a creative business, VFM gives you the skills, feedback, and direction to grow.
You will fit right in if
- You refuse to stay average
- You have a creative mind and you're tired of not using it
- You want honest feedback on your work
- You want to build a personal brand or creative business
- You prefer practical training over theory
VFM may not be for you if
- You want instant results without practising
- You are only looking for viral shortcuts
- You are not ready to apply feedback
- You expect equipment to replace creativity
- You are not willing to stay consistent
Think you’re the right fit?
Start with a free resource, join a workshop, or apply for mentorship.
Our Programs
What you can learn at VFM.
Every course is built around a specific skill. Pick what you need, go deep, and come out with something you can actually use on set or on a client job.
Beginner
Cinematography
Video
iPhone Cinematography: Zero to Cinematic
“I went from random iPhone videos to cinematic content that actually gets attention. The feedback was practical and direct.”
Free
Intermediate
Post Production
Video
Cinematic Colour Grading on Mobile
Master the look of cinematic footage using free mobile tools. From LOG profiles to custom LUTs — build a consistent visual identity for your content.
CAD $49
Beginner
Storytelling
Storytelling for Content Creators
Structure is what separates content that gets watched from content that gets scrolled past. This course teaches you how to build a story arc for any format.
CAD $39
Intermediate
Cinematography
Video
Lighting Without a Crew
How to find, shape, and control natural and practical light when you are shooting alone. No expensive lights required. Shot in real locations across Vancouver.
CAD $59
Advanced
Business
Video
Client Video Work: From Brief to Delivery
The business side of filmmaking. How to scope a project, write a quote, manage client feedback, and deliver final files without losing your mind.
CAD $79
Advanced
Business
Video
Short Film in a Weekend
A complete production blueprint for shooting a 3-5 minute short film in 48 hours. Pre-production templates, shot list frameworks, and a post workflow included.
CAD $89
"The gap between good footage and great footage is rarely the camera. It’s always your vision."
Sanchit Arora — Founder, VFM & Creative Director, Unnaggi Films
Ready to start?